About Tort Experts
At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting-edge technology, data-driven insights, and a commitment to transparency to disrupt the status quo.
Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you.
About the role
We are hiring a Business Analyst to strengthen our Intake, Lead Operations, and Marketing team by owning reporting, reconciliation, and proactive analysis across lead sources, campaigns, and the intake funnel. This role ensures accuracy in lead counts, marketing spend, and conversion data, surfaces performance insights, and creates scalable reporting solutions that empower the entire team.
The ideal candidate is mid-level, highly analytical, and able to take full ownership of results with minimal oversight. They are adept at spotting trends across paid media and intake performance, building actionable reports, and anticipating issues before they become problems. Over time, this role may evolve into a companywide business analyst position, with broader responsibility for insights and reporting across teams.
Location: Remote (must be available 9am – 5pm ET)
What you'll do
Lead & Marketing Reporting & Reconciliation
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Lead Data Reconciliation: Own the process of reconciling lead counts and spend between ad platforms (Google, Meta, TikTok), call tracking, and our intake/CRM systems (Litify, Salesforce), resolving discrepancies independently.
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Custom Reporting: Deliver accurate, stakeholder-ready reports on lead volume, cost per lead (CPL), cost per acquisition (CPA), and intake funnel performance, while continuously improving report templates and workflows.
Call Center & Intake Performance Monitoring
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Baseline & Monitoring Ownership: Own baseline establishment and ongoing monitoring for call center KPIs — connection rates, speed-to-lead, time-to-answer, agent conversion, turn-down and rejection patterns, and no-undialed-lead compliance.
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Proactive Alerting: Be the first to know when something's off: build the reports, set the thresholds, and surface deviations proactively. Leveraging automations are a plus
Proactive Analysis & Insights
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Issue Detection: Monitor conversion rates, lead quality, and profitability by channel, campaign, lead type, and field values to proactively spot risks (e.g., spend waste, declining lead quality, intake bottlenecks) and opportunities.
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Performance Analysis: Provide insights into campaign and channel profitability, bid/pricing effectiveness, attribution accuracy, and lead monetization trends from click through signed case.
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Self-Serve Reporting: Build dashboards and recurring reports that give marketing, intake, and leadership visibility into critical KPIs such as spend pacing, CPL, intake-to-retainer conversion, SLA compliance without requiring manual analysis each time.
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Scalable Insights: Develop frameworks for analyzing trends that can be reused across campaigns, channels, and case types.
Operational Excellence & Financial Control
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Accuracy Safeguarding: Ensure all reconciliations, reallocations, and reports are error-free and backed by clear data sources across ad platforms, call tracking, and intake/CRM systems.
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Process Improvement: Identify inefficiencies in reporting and reconciliation between marketing spend, lead delivery, and intake outcomes, and create scalable solutions that save time and reduce errors.
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Collaboration: Support the Director of Performance Marketing, Director of Operations, and the Intake leadership team by taking on data-heavy work, freeing leadership to focus on strategy, channel growth, and team performance.
Cross-Functional Support
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Internal Communication: Participate in marketing, intake, and finance threads to share reconciled numbers, reporting deliverables, and updates related to budget reallocations and lead quality.
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Vendor & Partner Interaction: Join occasional calls with software vendors, media vendors, lead suppliers, or call center partners to clarify data, while leaving strategic and contract discussions to leadership.
Qualifications
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Experience: 4–6 years in business analysis, marketing analytics, intake/lead operations, or related analytical roles. Experience in legal case acquisition, performance marketing, lead generation, or call center reporting is strongly preferred.
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Technical Skills: Master-level proficiency with Excel/Google Sheets (pivot tables, lookups, complex formulas) and reporting dashboards (e.g., Looker, Omni, Tableau, Power BI). Hands-on experience pulling and reconciling data from ad platforms (Google Ads, Meta Ads, TikTok Ads) and intake/CRM systems (Litify, Filevine, Salesforce, HubSpot) is required. SQL is a plus.
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Analytical Skills: Strong ability to slice and dice data across channels, campaigns, lead types, conversion stages, and profitability metrics, and to reconcile discrepancies between platforms, call tracking, and CRM data.
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Automation & Tools: Comfortable building repeatable reports, dashboards, and using AI or automation to accelerate data comparison, attribution analysis, and anomaly detection.
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Ownership: Self-driven and able to take responsibility for results with little oversight, quickly becoming the go-to person for marketing and intake reporting.
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Communication: Clear, concise written skills for frequent cross-functional updates and internal reports shared with marketing, intake, and finance stakeholders.
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Adaptability: Ability to learn new systems quickly and thrive in a fast-moving environment where channel mix, campaigns, and priorities shift rapidly.
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Personal Attributes:
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Extremely detail-oriented and accuracy-obsessed.
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High ownership, proactive problem-solver who identifies and communicates issues before others see them.
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Curious and driven to dig into data until key insights emerge — especially across the messy seams between ad platforms, call tracking, and CRM data.
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Comfortable in a support role, enabling leadership to focus on higher-level channel strategy and team management.
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Comfortable owning operational monitoring — not just pulling numbers on request, but proactively establishing what "normal" looks like, collaborating on the alerts or recurring reports to catch drift, and being the one who raises the flag.
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Growth-oriented, eager to expand from marketing and intake reporting into companywide business analysis.
Benefits
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Uncapped quarterly profit-sharing bonuses based on company performance
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100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):
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medical (Aetna)
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dental (Guardian)
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vision (Guardian)
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100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):
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$500 free FSA company contribution, even if $0 employee contribution
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401k plan with full company match of up to 6% of salary and no vesting period required (US based employees)
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Unlimited paid time off with planned role/responsibilities coverage
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Work from home equipment budget (at company's discretion)
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Forever remote work environment
Why Join Us?
At Tort Experts, we believe in empowering our team members with growth opportunities, a flexible work environment, and the chance to make a tangible impact. If you thrive in fast-paced environments and are driven, client-focused, and eager to contribute to our mission of connecting clients with top-tier legal representation. Are you ready to lead the next wave of growth in legal marketing? Apply today and help us transform access to justice!
Please note that you may receive emails on behalf of Tort Experts from [email protected]. This is not spam and has been sent from our HR/Payroll system, Rippling.
If you are selected to move forward in the process, we will contact you directly. We kindly ask that you do not reach out to inquire about the status of your application. Due to the volume of submissions, we are unable to respond to individual application status requests.
AA/EEO Statement:
Tort Experts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.
