Amazon Prime Video is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content, favorite TV series and movies and live sports & events, while making it trivially easy for them to enjoy they favorite content wherever and whenever they want. We have very ambitious goal to become the entertainment destination for customers in Brazil while delighting our customers with a great service and broad content.
We are looking for a versatile Sr. Growth and Engagement Manager who is responsible for designing and executing the strategy to drive Prime Video growth and engagement in Brazil. This person will be leading marketing programs and initiatives to customer acquisition and subscriber growth, including growing revenue streams, as well as improving our customer engagement and retention for Prime Video. Additionally s/he will work in collaboration with the Central and Regional Product, Programming, Marketing, Engagement, Ads, Sports, Customer Insights, Payments and Distribution teams to define the priorities and key projects to drive growth and engagement This role will also focus on cross-benefit initiatives, pricing strategies, industry players bench-marking as well as customer understanding. The role is responsible for the planning, execution, forecasting and continual testing and improvement of demand marketing, working closely with our Finance team. As a result of the broad scope and critical nature of the position, the role will interact at all levels of seniority in the company.
The successful candidate will be data-driven with a proven track record of driving growth through online, mobile, and offline marketing programs. S/he should be able to think/act strategically, develop structured plans and be willing to execute hands on with a start-up type of mentality. S/he balances creativity with analytics and agility with operational discipline. Candidates should be both idea generators and builders, with a strong sense of accountability, and a keen focus on delivering great customer experiences and strong, measurable results. S/he should thrive in a culture of decisions based on analytics, be comfortable diving deep into the data, yet able to step-back and communicate both the strategic and immediate implications on priorities, and take fast decisions. The role will have no direct reports, but requires managerial skills to influence others and manage senior internal and external (agencies) stakeholders.
Key job responsibilities
- Drive Growth and Customer Acquisition and Engagement initiatives across teams for country/region
- Create and execute a comprehensive marketing strategies to drive new customers to Prime Video across all our channels (web, mobile, Living Room Devices, distribution partnerships)
- Define and execute marketing strategies to drive customer engagement with Prime Video, as well as improving customer retention
- Own and present to senior leadership key performance metrics around customer acquisition, engagement and retention
- Procure, negotiate, manage and leverage strategic relationships with internal and external partner teams to drive key performance metrics
- Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers
- Collaborate with other teams of the Prime Video org, including Central Marketing, Product and Payments, Business Intelligence, Programming, Finance, Ads, Engagement, among others, to drive customer acquisition, engagement, retention and revenue growth
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
