At Chili Digital, we don’t just run campaigns — we scale businesses.
We are a performance-driven digital marketing agency operating across Latin America, partnering with brands that want measurable growth, not vanity metrics. Our expertise spans SEO, Paid Media, CRO, and advanced analytics to maximize ROI and build sustainable, scalable growth engines.
We believe in developing top-tier talent and helping the best companies in our region compete globally — while empowering international brands to win across LATAM.
As a Senior Paid Media Analyst, you will lead the strategy, execution, optimization, and performance analysis of high-impact omnichannel campaigns across multiple markets.
You will own the full campaign lifecycle — from strategic planning and client communication to experimentation, optimization, reporting, and growth recommendations — ensuring campaigns consistently drive measurable business impact.
This role requires strong strategic thinking, hands-on execution capabilities, leadership mindset, and advanced performance analysis skills.
English fluency is required, as you will work directly with international clients and cross-functional teams.
Strategy & Performance Ownership
- Lead paid media strategies aligned with client business objectives and growth goals
- Build and manage comprehensive media plans including budgets, forecasting, targeting, and KPIs
- Own campaign performance and continuously optimize toward ROI, ROAS, CPA, and revenue goals
- Identify growth opportunities and scaling strategies across channels and markets
- Translate performance data into actionable strategic recommendations
Campaign Management & Optimization
- Launch, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, and other platforms
- Lead advanced A/B testing initiatives involving creatives, audiences, landing pages, bidding strategies, and funnel optimization
- Monitor campaign health and proactively identify performance issues and opportunities
- Optimize account structures, attribution models, and conversion tracking setups
Client Communication & Leadership
- Present results, insights, and strategic recommendations to clients and leadership
- Lead performance discussions with confidence and strong business understanding
- Support and mentor junior team members when needed
- Collaborate cross-functionally with SEO, CRO, creative, content, and analytics teams
Analytics & Operational Excellence
- Own reporting processes and ensure performance accuracy across accounts
- Analyze trends, customer behavior, and channel efficiency to improve results
- Maintain operational organization and task management inside internal systems and CRM platforms
- Ensure timely execution and high-quality deliverables across accounts
- 4+ years of hands-on Paid Media experience (agency experience strongly preferred)
- Proven track record managing and scaling high-budget performance campaigns
- Advanced expertise in Google Ads and Meta Ads
- Experience with TikTok Ads, LinkedIn Ads, Retail Media, and/or Programmatic is a plus
- Strong understanding of attribution, conversion tracking, and funnel optimization
- Experience designing and analyzing A/B tests and performance experiments
- Strong analytical mindset with ability to connect performance data to business outcomes
- Excellent communication and presentation skills
- Strong organizational and stakeholder management skills
- Fluent English (written and spoken)
- Leadership mindset with high ownership and accountability
- Competitive compensation package
- Hybrid work model
- Exposure to international brands and multi-market campaigns
- Access to advanced tools, experimentation frameworks, and continuous training
- High-performance culture focused on ownership and growth
- Career progression opportunities into strategic and leadership roles
Real Business Impact
Your work will directly influence revenue growth, profitability, customer acquisition, and business scalability across multiple markets.
Strategic Ownership
You won’t just execute campaigns — you’ll help shape client growth strategies and performance direction.
International Exposure
Work with brands across LATAM, the US, and Europe in a fast-growing agency environment.
Data-First Culture
Every decision is driven by experimentation, analytics, and measurable outcomes.
Growth & Leadership
We invest in high performers and provide opportunities for leadership, strategic ownership, and career acceleration.
Collaborative Environment
Work alongside specialists in SEO, CRO, analytics, creative, and strategy in a highly collaborative team.
