LIFE AT BRP
At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.
Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all-terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.
Our 10 000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms. www.brp.com .
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WHY JOIN THE TEAM?
You will be a key actor in the digital transformation
Lead end to end digital projects with a focus on customer experience
Best of all, you’ll come to experience world-class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting Powersports family.
YOUR KEY RESPONSIBILITIES 1. CRM Strategy & Planning
- Translate CRM vision and strategic priorities into a clear, actionable roadmap in close partnership with Product Owners.
- Ensure all initiatives align with CRM objectives, customer lifecycle strategies, and measurable business outcomes.
- Support prioritization decisions using a strategic, customer-centric lens, balancing trade-offs effectively.
- Contribute to future-state design and continuously improve CRM operating models, processes, and ways of working.
- Promote focus and execution discipline by minimizing context switching and ensuring logical sequencing of initiatives.
- Prepare and facilitate roadmap planning sessions, governance forums, and alignment workshops with leadership and key stakeholders.
- Establish and maintain a clear governance framework to support decision-making and prioritization across CRM initiatives.
- Define and maintain clarity on roles and responsibilities (RACI) to ensure accountability and alignment across teams.
- Support strategic ideation, early-stage initiatives, and long-term planning efforts through structured thinking and facilitation.
2. Project Management & Delivery
- Drive end-to-end delivery of CRM initiatives: define scope, plan timelines, allocate resources, and ensure execution on time and within budget.
- Coordinate cross-functional teams and stakeholders, managing expectations and ensuring clear, consistent communication throughout the project lifecycle.
- Maintain a consolidated, high-level view of all CRM initiatives, including dependencies, timelines, and sequencing across teams and channels.
- Act as a program orchestrator, ensuring the right work is delivered at the right time and in alignment with strategic priorities.
- Track progress at both program and project levels, providing clear, concise, and actionable status updates to stakeholders.
- Proactively identify risks, bottlenecks, and misalignments across teams, vendors, or channels; drive mitigation plans and escalate when needed.
- Lead core project ceremonies (daily/weekly check-ins, steering committees) with clear structure, objectives, and outcomes.
- Produce high-quality documentation, including meeting notes, project plans, and status reports, ensuring transparency and traceability.
- Partner closely with:
- Product Owners to validate scope, prioritize features, and ensure value delivery aligns with roadmap objectives
- Business Analysts to incorporate insights, performance data, and learnings into continuous roadmap evolution
- Contribute to user story definition, business requirements, and scope refinement to ensure clarity and delivery readiness.
- Manage and monitor program budgets, ensuring efficient allocation of resources and cost control.
YOUR QUALIFICATIONS AND SKILLS
Qualifications | Education
- 6+ years of experience in digital project management, with a proven track record on complex projects
- Strong command of project management methodologies (planning, timelines, budget) and Agile frameworks
- Proven experience operating within large, complex organizations, navigating matrixed structures and cross-functional dynamics.
- Experience with web development lifecycle and project management tools (Jira, Confluence)
- Business-oriented mindset with the ability to communicate technical concepts to diverse audiences
- Fast decision-making and adaptability in dynamic environments, with a strong sense of innovation
- Excellent organizational and writing skills
- Strong leadership and teamwork abilities, with a focus on motivating and aligning teams
- Problem-solving, analytical thinking, and persuasion skills
- Outstanding communication and presentation skills, with the ability to simplify complex topics
- Fluent in English
- Nice to have: experience with Lead management system, CRM, Data Marketing, and certifications (CAPM/PMO)
