Job Summary
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Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
- Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
- Recommends strategies for improving results and market position.
Essential Job Functions
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Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches. Identifies market segments and develops specialized reporting approaches.
- Prepares exhibits and responds to requests for additional data.
- Provides detailed requirements for systems implementation projects.
- Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results.
- Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned.
Requirements
Other Critical Skills
Marketing Analytics and Data Literacy - Entry Level
Reporting and Measurement Rigor - Entry Level
Basic Analytical and Testing Skills - Entry Level
ROI and Performance Tracking - Entry Level
Insights Generation and Communication - Entry Level
Software / Tool Skills
Excel - Entry Level
PowerBI - Entry Level
Looker Studio - Entry Level
Benefits
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Competitive salary and performance-based bonuses
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Comprehensive benefits package
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Career development and training opportunities
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Dynamic and inclusive work culture within a globally renowned group
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Private Health and Dental Insurance
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Pension Plan
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Meals tickets
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Life Insurance
