Optimize LSA Campaigns: Set up, manage, and refine Google Local Service Ads accounts across industries to improve ad rankings, budget efficiency, and lead quality.
Troubleshoot Verification Hurdles: Diagnose and resolve issues preventing clients from passing Google’s LSA verification (e.g., business documentation mismatches, background check delays, or insurance compliance gaps). Guide clients through corrective steps.
Campaign Performance Audits: Regularly assess LSA campaigns to identify trends (e.g., underperforming geographies, poor ad relevance). Collaborate with client-facing teams to recommend tweaks such as:
Adjusting bid strategies or budget allocation.
Refining service categories or keywords.
Updating business descriptions to align with GBP and client offerings.
Bridge GBP & LSA Gaps: Identify and resolve inconsistencies between Google Business Profiles and LSA content that hinder performance.
Client Compliance: Ensure clients meet Google’s eligibility criteria (e.g., business verification, licensing, insurance).
