We are looking for a Brand & Performance Insights Intern to join the Insights Team. Reporting to the Brand & Performance Strategist - Seasonal brands, you will play a key role in supporting the translation of data into insights that inform marketing decisions and Go-To-Market (GTM) execution.
In this role, you will be responsible for analyzing marketing performance, consumer and market data , and contributing to insight development through rigorous analysis and clear reporting. Working closely with Brand Strategy, Market Research, Customer Analytics, and Digital Analytics teams, you will help connect data sources, surface patterns, and validate hypotheses that support brand priorities and growth initiatives.
Your work will contribute to improving marketing effectiveness, strengthening consumer understanding, and enabling data-driven decision-making across brands. YOU’LL HAVE THE OPPORTUNITY TO:
Compile and prepare consumer, market, and performance data from multiple internal teams and platforms.
Analyze marketing and campaign performance, identifying trends, drivers, and variances.
Support strategic deep dives by conducting exploratory analyses and competitive benchmarks.
Develop reports, and standardized performance trackers to support ongoing monitoring.
Translate analytical findings into clear insights, implications, and recommendations in collaboration with strategists.
Identify early signals of shifts in consumer behavior, performance risks, or optimization opportunities.
Contribute to executive-ready presentations by structuring data, visuals, and evidence to support insight narratives.
Ensure data quality, consistency, and methodological rigor across analyses. YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
Strong analytical mindset with the ability to interpret data and highlight what matters most for the business.
Comfortable working with multiple data sources and collaborating across teams.
Know about data analysis, visualization, and reporting (dashboards, performance reads, presentations).
Ability to communicate insights clearly to both technical and non-technical audiences.
Detail-oriented, structured, and reliable — you enjoy turning data into clarity.
Curious and proactive, with a desire to learn and grow toward more strategic responsibilities.
Fluent in English (French is a strong asset).
Experience in marketing with exposure to brand, media, or campaign concepts, and a strong interest in understanding how performance and consumer data inform marketing decisions.
Do you have other qualifications? Tell us what is unique about you, and why you would be a great addition to the team. ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead.
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey .
www.brp.com
