HubSpot Management: Own day-to-day administration of HubSpot CRM and Marketing Hub, ensuring data integrity and system efficiency.
Automation & Workflows: Build and optimize automation workflows for lead nurturing, customer onboarding, and retention campaigns.
Email Marketing & Campaigns: Design, segment, and launch HubSpot email campaigns with strong attention to personalization and analytics.
Reporting & Analytics: Create and maintain dashboards and reports to track lead generation, funnel performance, and campaign ROI.
Data Management: Ensure CRM records are accurate, clean, and up to date. Implement processes for data enrichment and deduplication.
Sales & Marketing Alignment: Collaborate with sales and marketing teams to ensure smooth lead handoffs, accurate reporting, and unified communication.
Training & Support: Provide guidance and training to team members on HubSpot best practices, tools, and updates.
Optimization: Continuously analyze HubSpot usage and recommend improvements to drive efficiency and better results.
Proven experience working with HubSpot CRM and Marketing Hub (certifications a plus).
Strong understanding of inbound marketing, lead generation, and sales funnels.
Proficiency in setting up workflows, sequences, and automation.
Experience with email campaign management, A/B testing, and reporting.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and collaboration skills.
Detail-oriented, organized, and proactive in problem-solving.
