Requisition ID: 71561
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The Finance General team manages the planning and direction of finance process and activities. Activities include the efficient operation and cost-effectiveness of operating systems and programs.
The Senior Financial Analyst will serve as the primary financial partner for our Direct-to-Consumer (D2C) business unit, while seamlessly supporting general corporate finance, budgeting, and FP&A functions for the broader local operations. This role requires an agile professional who can translate complex digital commerce metrics (such as customer acquisition costs, lifetime value, and digital margins) into actionable business strategies, while maintaining rigorous financial controls and corporate reporting standards..
Own the financial model for the D2C business unit, providing deep-dive analysis on digital revenue streams, margins, and profitability channels.
Track, analyze, and challenge core e-commerce metrics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), and conversion rates.
Partner closely with the Marketing and Digital Growth teams to evaluate the efficiency of media spend, promotional campaigns, and discount structures.
Analyze D2C fulfillment costs, shipping margins, and return rates to optimize supply chain and logistics expenditures.
Lead the construction of the annual budget and rolling monthly forecasts for both the D2C unit and general local operations.
Perform monthly variance analysis (Actual vs. Budget/Forecast), identifying key drivers of over- or under-performance and recommending corrective actions to leadership.
Monitor working capital specific to the D2C model, tracking inventory turnover, cash conversion cycles, and local payment behaviors (e.g., credit card installments/parcelamento and Pix).
Prepare monthly financial review decks and business performance summaries for local management and regional/global leadership.
Provide financial validation for new business cases, product launches, capital expenditures (CapEx), and localized technology integrations.
Collaborate with the accounting and tax teams during month-end closing processes to ensure accurate revenue recognition and expense accruals for the digital business.
Ensure alignment of local commercial strategies with corporate financial governance, policies, and internal controls.
Degree: Bachelor’s degree in Finance, Economics, Business Administration, Engineering, or a highly quantitative field.
Experience: Minimum of 4 to 6 years of progressive experience in corporate finance, financial planning (FP&A), or commercial finance.
Tools: Advanced proficiency in Microsoft Excel and Google Sheets (financial modeling, macros, complex formulas) is mandatory.
Systems: Experience with ERPs (e.g., SAP, Oracle, Totvs) and Business Intelligence tools (e.g., Power BI, Tableau).
Languages: Native/Fluent Portuguese and business-fluent English (written and verbal) are required for active collaboration with international stakeholders.
Core Competencies
Commercial Acumen: Ability to connect financial numbers to operational realities like digital marketing trends and consumer behavior.
Communication: Strong presentation skills with the ability to explain complex financial insights to non-finance stakeholders (Marketing, Logistics, Product).
Analytical Rigor: A data-driven problem solver who thrives on analyzing large, sometimes unstructured datasets to find efficiency opportunities.
Degree: An MBA or specialized specialization in Corporate Finance/Data Analytics is a plus.
Industry Background: At least 2 years of direct experience working within an e-commerce, D2C, retail, or subscription-based business model is strongly preferred.
Systems: Experience with ERPs (e.g., SAP, Oracle, Totvs) and Business Intelligence tools (e.g., Power BI, Tableau). Familiarity with Google Analytics or e-commerce platforms (e.g., VTEX, Shopify) is highly desirable.
Languages: Spanish preferred.
- One day of home office per week;
-
Flexible schedule
-
"No dress code".
-
Wellhub
-
Transportation voucher, Shuttle buses or Free parking at the company;
-
Food voucher;
-
Meal on site;
-
Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;
-
Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;
-
Daycare assistance or Nursery at the company;
-
Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room;
-
Two weeks of remote work from anywhere;
-
After 5 years with the company, eligible employees can take four weeks of paid leave;
-
Discount on products through Compra Certa.
-
Discount on insurance (pet, auto, home, bike, travel, and more)
-
Extended maternity/paternity leave.
Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/
This position is located in São Paulo, Brazil, about 15 minutes away from Sacomã Metro station on the Green Line. Here is where our Spare Parts Distribution Center and the Administrative Headquarters of the following departments are concentrated: Compra Certa (e-commerce), Technology, Customer Service, Logistics, Controllership, Treasury, Tax, Legal, Human Resources, Communication, Supplies, and Digital.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
