Job Description
At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior manager, Marketing Flavors Category to lead and scale the category growth agenda across flavors brands and reporting under "Flavors Category". This role owns category strategy, performance outcomes, and system alignment, translating enterprise ambition into clear priorities and execution at scale. The ideal candidate brings category leadership, strong commercial acumen, and enterprise influence, with the ability to align senior stakeholders and bottlers around a shared growth agenda.
What You’ll Do for Us
Lead brands into the flavors category with a portfolio strategy vision shaping growth priorities, brand roles, and activation choices.
Own brand growth, profit, and share outcomes, influencing investment and prioritization decisions across initiatives.
Champion consumer and shopper led strategy, translating insights into scalable actions.
Partner closely with Commercial, RGM, Finance, IMX, Media, Franchise, and Bottler leaders to deliver omnichannel execution.
Provide thought leadership through the synthesis of consumer, shopper, customer, and commercial insights.
Guiding integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI.
Requirements & Qualifications Bachelor’s degree in Marketing, Business Administration, or related field; MBA strongly preferred.
Growth Behaviors: Promote the 4 Company growth behaviors:
Empowered (Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes)
Agile (Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better.)
Inclusive (Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other.)
Curious (Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo.)
Job Requirements
Years of Experience: 7-10 years of experience in marketing.
Brand Management, Analytical Thinking, Innovation, Leadership, Communication, Persuasion and Negotiation skills.
Portuguese and English are required;
What we Can do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta, Sprite and Kuat.
Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
Location(s):
Brazil
City/Cities:
Rio de Janeiro
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
July 3, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
