Marketing Analyst
Support CSL’s Rare Diseases portfolio by planning, executing, and optimizing omnichannel initiatives that are compliant, data‑driven, and patient‑centric. This role requires creativity and the ability to think out of the box to engage highly specialized audiences.
Key Responsibilities
Plan and execute omnichannel campaigns (digital, email, events, field enablement) for rare disease brands, ensuring compliance with Medical‑Legal‑Regulatory (MLR) processes.
Analyze performance across channels and recommend optimizations to improve impact and efficiency.
Translate science into stories: simplify complex clinical data for healthcare professionals and stakeholders.
Own day‑to‑day execution: manage briefs, timelines, agencies, budgets, and approvals.
Innovate: propose creative solutions and new approaches to reach niche audiences in rare diseases.
Partner cross‑functionally with Sales, Market Access, Medical, Compliance, and Customer Service.
Ensure compliance with ANVISA, LGPD, and CSL’s internal policies.
Support launches and key brand initiatives with insights and tactical plans.
Maintain data quality in CRM/marketing tools and support segmentation and personalization.
Continuously upskill on omnichannel best practices and rare disease therapy areas.
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Communications, Economics, Engineering, or Life Sciences.
1–3 years of marketing experience (healthcare/pharma preferred).
Hands‑on experience with omnichannel planning and execution; CRM and analytics tools.
Strong analytical skills and proficiency in Excel and BI tools.
English: fluency desired; Portuguese: fluent required.
Excellent communication and project management skills.
Familiarity with MLR review processes is a plus.
Mindsets & Behaviors
Hands‑on & proactive with a bias for action.
Creative thinker: able to think out of the box and propose innovative solutions.
Curious about science and eager to learn rare disease areas.
Collaborative communicator who builds trust across teams.
Growth‑oriented and adaptable.
Patient‑centric & compliant in all activities.
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients' needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world's largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.
