Lead the generation of strategic market and competitor insights to enhance Shopee’s decision-making, marketing strategies, and market positioning. This role requires advanced analytical thinking, strong stakeholder management, and the ability to influence key strategic directions.
Oversee the monitoring and analysis of competitors’ strategies, campaigns, pricing, value propositions, and assortment across multiple categories.
Develop and maintain executive-level dashboards and scorecards tracking market trends and key competitive KPIs.
Lead scenario modeling and performance projections of competitors, ensuring data triangulation, well-documented assumptions, and strategic clarity.
Drive benchmarking and competitive analysis to identify threats, opportunities, and best practices across the industry.
Synthesize diverse data sources (scraping tools, media, research, internal performance data) into structured, high-impact presentations.
Partner cross-functionally to ensure insights translate into concrete, measurable action plans.
Deliver insights to senior stakeholders through clear, compelling storytelling that drives engagement, empathy, and accountability.
